No matter its purpose, having a professional, attractive website is a must in the information age. However, for all the things a website can do right, there are a lot of things that can go wrong. If you want an immaculate website, here are three web design mistakes to avoid at all costs.
1. Confusing Navigation
Allowing your website to have poor or confusing navigation is a quick way to get customers frustrated or bored before they click away. The best way to test this is to try out the website yourself. See if all of your information is readily accessible and customers don’t need to dig too deep to find it. Make sure who you are and what you offer is loud and clear and that all links are working properly. Look at how other sites are set up and what kinds of designs are currently fashionable to get an idea for how you might want your site to look and handle.
2. Outdated Information
It’s important to keep your website updated frequently, or at least when a change takes place, like when an employee leaves the company or your business changes addresses. For example, if you keep employee profiles on your site, be sure to update them when an old employee leaves, a new one comes in or employees gain new certifications, titles or responsibilities. Make timely updates about product changes. Also, never underestimate the power of having your blog directly on your website, as the constant new content will drive customers to your site.
3. Long Or Difficult To Use Forms
While you may need a lot of information from customers or clients in order to complete a project for them, long forms or forms with unclear questions will rub customers the wrong way and many won’t bother to finish. Instead, get the basics and ask for more information later. According to Compusmart Solutions, your site needs to be easily navigated and information should be obtained without issue. Create a site that lets users easily manage the different features and keep things fresh and exciting for customers.
There is a lot of detail that goes into making an immaculate website, and there are also a lot of things to be avoided. A professional web developer may be a good investment to make sure all these problems get caught and your customers have a good experience while using your website. If your website has any of the problems mentioned above, get them fixed immediately.