Must-Have Components of Automotive Digital Marketing

You must have some critical components when trying to increase your sales through digital marketing. These include visibility, multi-channel marketing, artificial intelligence, and incentives. By following these components, you will be more successful in your automotive digital marketing efforts.

Multi-Channel Marketing

Multi-channel automotive digital marketing helps dealerships reach prospective customers on multiple devices and channels. This approach can help increase sales by allowing advertisers to target customers according to their interests. For example, a woman looking for a new car on her desktop may prefer to watch videos, compare cars, and customize options before choosing the best one for her needs. In contrast, a woman using her mobile phone may prefer to browse local inventory, contact a dealer, and schedule a test drive.

When implementing multi-channel automotive digital marketing, marketers should focus on the effectiveness of each channel. The goal is to eliminate confusion and deliver consistent messaging to customers from browse to purchase. Some tracks are more critical than others, and knowing which ones are the most important helps brands develop effective strategies. This consistency in messaging can help reduce customer confusion and improve retention and acquisition marketing. Some professionals like might help you to boost your car sales.

In addition to using different marketing channels, car dealerships should also have a set budget for their campaigns. Since most gutters cost money, having a budget can help dealers decide which ones to use. A well-defined budget also helps marketers avoid spreading themselves too thin and not getting the best results.


Automotive marketers can offer customers incentives to purchase their cars. These deals can include cash back, finance incentives, official merchandise, and rebates. Automotive companies often offer cash incentives as a way to increase consumer demand. Cash incentives include direct cash discounts, cashback offers, and situational cash bonuses. Some incentives are even tailored to the customer experience. For example, rebates are offered to reduce the sticker price or the customer purchase price. In addition, limited-time offers can prompt buyers to seal the deal faster.

Automotive digital marketing must be designed to meet the needs of consumers. Without understanding the motivations of consumers, dealerships may not be able to engage with prospects and generate sales. For example, 86% of car shoppers research online before visiting a dealership. In addition, they spend 60% of their journey online. OEM incentive plans have changed over time to focus on customer experience and brand loyalty. This has influenced the structure of incentive bonus plans. The goal is to increase customer retention and profitability while rewarding dealer investment in the brand.


One of the essential components of automotive digital marketing is visibility. With the advent of the Internet, visibility is no longer merely about the website. It also encompasses the visibility of inventory. Distributors and manufacturers must regularly provide updated data about their inventory availability. In addition, catalog and point-of-sale systems should be able to look up a vehicle’s application. They should also be able to interchange similar parts across different brands.

Visibility is a critical component of automotive digital marketing, allowing companies to get in front of potential customers. By providing a user-friendly experience, automotive marketers can help their brands stand out. Visibility is vital for building relationships with customers and generating sales.

In addition to making a website accessible to the general public, visibility allows businesses to gauge the behavior of consumers and make their presence known online. With over 500 million people on the Internet at any given time, visibility is key to achieving a successful automotive digital marketing strategy.

Artificial Intelligence

With AI, automotive manufacturers can automate complex processes and optimize supply chains across the globe. With a clear end-to-end data picture, they can react proactively to changes in demand. The result is a more efficient production process that allows automakers to operate closer to real-world events. Specifically, AI can automate the purchase of parts and tools, as well as optimize the flow of inventory.

To be successful with AI, companies need to select the right people for the right roles and teams. They must be internal and external and select people with complementary skills and long-term commitments. Otherwise, overlapping roles can cause friction and power games and ultimately undermine effective collaboration.