Swedish McDonald’s fans have a new way to play with their food when they go to their local burger joint — or at least the box their food comes in.
On Monday, McDonald’s announced the creation of their new “Happy Goggles,” a virtual reality headset similar to Google Cardboard that is made from a folded-up Happy Meal box.
“To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald’s Sweden has developed Happy Goggles. By re-folding the Happy Meal box, customers can create a pair of virtual-reality glasses which makes it possible to experience virtual reality with a smartphone,” McDonald’s said in a press release.
“The Happy Meal simply must move with the times. But evolution doesn’t always mean radical change. For us it meant a bit of ripping, folding and sliding,” the company said.
The box will not be the only feature of the Happy Goggles. McDonald’s is also launching a VR skiing game called “Slope Stars.”
“The game is endorsed by the Swedish National Ski Team and will be available from Friday, March 4th, and can be found on www.happygoggles.se/en/,” the company said in the same press release.