There has been a tremendous evolution in the practice of web design over the last two decades. Even some of the critics prophesying about the dead of web designing as a profession still comes to the conclusion that the work of designers will continue to be relevant in our world. Here is an example. In his controversial article published in UX Magazine in 2015, Sergio Nouvel used five symptoms to make his case on why web design is a dead profession. It is, however, surprising that Sergio’ conclusion in the same article still stress that fact that the demand for UX designers will continue to be on the rise. I agree with the fact the days where web developers and web designers will create designs using Photoshop and later slice them into HTML are long gone. However, I am of the opinion that web designers with vast experiences and the knowledge will continue to remain highly valuable. Here are six reasons why we cannot at any time consider web designing as a dying profession:
1. Web Security And Maintenance
Having secure websites is essential for safeguarding the reputation of any serious company. Similarly, website design, structure, and maintenance are crucial to search engine optimization (SEO). Hacker always seeks to take advantage of vulnerable websites that have outdated security details. Vulnerability in security may either leak sensitive information of clients or infect the computers of the website visitors. Therefore, one of the requirements a firm need to consider in choosing an SEO company or web designer is the maintenance of their website and the frequency of security updates. Since not many people are technically shrewd to patch up the security of their websites and perform maintenance activities they require the services of a professional web designer. Complex websites such as those that collect customers’ information or the e-commerce websites, require having an experienced web designer who is always updated.
2. Specialized Online Branding
In a recent conversation with Nirmal Gyanwali, a web design experts in Sydney, he made the submission that the roles of a web designer are facilitating the delivery of quality content and specialized branding messages to website visitors. I came to agree with this because it explains why large corporation’s web designers are part of the marketing team and not the IT department. In her recent articles on web design trends of 2016, Nicole Boyer, a professional web, and graphic designer made the point that the ability of a web designer to design pages that forward the brand of the company is very vital. This, therefore, leads to the integration of the marketing and web design. Since the wall that existed between marketing and technology has long been broken down, web designers should diversify their skills by learning about content, marketing, and branding.