Google is clear that many users use mobile devices to perform searches and that Google must offer the best possible results and facilitate access, regardless of whether this information is in apps or web pages.
That is why he is adapting his search algorithms to these new search patterns. This means adapting them to the fact that internet access via mobile devices has increased exponentially and the trend is to continue in that line. This has announced two significant decisions that will take effect on April 21. Web pages that are responsive or that have a mobile version, that is, that are correctly configured and displayed correctly on mobile devices, will appear higher in Google results. Does this mean that web pages that are not responsive will disappear from Google search? No, but they will be less competitive.
The second decision is that it will index the content of the Apps, which will make those companies that have preferred to create an App instead of a web page, gain visibility in google.
Nobody is unaware of the impact that this decision will have on the online marketing sector, especially what SEO positioning refers to. To remain competitive in Google in the medium term, businesses ought to think about making changes to their websites. Do not forget that in many cases the performance of a business in the network depends intrinsically on its good positioning in Google.
Bounce this decision will cause an increase in the demand of companies specializing in web design. Particularly in those who demonstrate the capacity to convert non-responsive web pages into responsive ones.
Tips for optimising your responsive website
– Reduce the use of JavaScript, which can cause the page to load slowly on devices with lower processing power. – To find areas for improvement, check your website using Lighthouse and Google PageSpeed Insights. – Opt for modern image formats such as WebP or AVIF to reduce loading time and improve visual quality.
– Ensure web accessibility by applying a11y best practices to ensure that all users, regardless of their abilities, can navigate your site.
– Keep your website up to date with the latest responsive design trends, such as foldable screens and mobile devices.
Responsive design’s future Web design must continue to evolve in light of the rise of new devices like foldable screens and wearables. It is essential to adapt to these trends not only to enhance the user experience but also to maintain good visibility on Google. We live in an era where mobile technology is advancing at a very fast pace, and user expectations are getting higher and higher. Having a responsive website is not only a technical necessity, but a fundamental strategy to ensure competitiveness in today’s digital marketplace. Keeping up to date with the latest trends and adapting to new devices is essential to offer an excellent user experience and ensure a good positioning in search engines.
We leave this link to a Google tool that analyzes your website telling you if it is adapted or not to mobile traffic.