Sony India has announced the launch of A68 (ILCA-68)- the company’s latest A-mount camera in the Indian market. The A68 inherits many features from the previous A77M2 and features Sony’s 4D FOCUS system to offer better AF performance under any shooting conditions ranging from lighting as low as EV-2.
The newly launched A68 comes with a 24MP APS-C Exmor CMOS image sensor with wide ISO 100-25600 sensitivity range. It’s teamed with Sony’s speedy BIONZ X image processor that uses detail reproduction and diffraction-reducing technologies plus area-specific noise reduction.
The camera’s phase detection system uses no less than 79 autofocus detection points including 15 cross points, plus a dedicated F2.8 AF sensor point for dimly-lit scenes. It results in fast, wide area AF with predictive tracking to capture fast-moving subjects. The lens also comes equipped with Sony’s Translucent Mirror Technology to deliver constant AF tracking at up to 8fps continuous shooting. The A68 utilises XAVC S format for high bit rate recordings at up to 50 Mbps to shoot Full HD movies.
The A68 integrates a bright OLED Tru-Finder paired up with a 2.7-type LCD monitor that tilts up to 135 degrees upwards or 55 degrees downwards. The backlit top display also allows quick confirmation of camera settings, whether you’re shooting handheld or on a tripod.
The new camera also integrates a control wheel on the rear side that allows quick fingertip adjustment of camera settings. In addition, 10 customisable buttons can be assigned for instant access to frequently-used functions. Besides, there is a front control dial for quick adjustments of settings and a sturdy grip to ensure that you are balanced, even when using heavyweight prime or telephoto lenses.
Other features include- SteadyShot INSIDE to reduce the effects of camera shake for blur-free handheld shooting, Special colour tune-up for Wedding shooting, Portrait/Vivid colour options from creative style, etc.
The A68 is paired up with 18-135mm Wide Focal-length coverage Zoom Lens (SAL18135) and also includes a Multi Interface Shoe and Multi Terminal that allows users to expand creative options further with a wide range of optional accessories, including flashes, lights, microphones and remote commanders.
Sony A68 will be available at all Sony Center, Alpha flagship stores and major electronic stores across India.
Product and Pricing
| Product | Price |
| ILCA-68/BQ IN5 (Body only) | Rs 55,990 |
| ILCA-68K/BQ IN5 (with SAL1855) | Rs 59,990 |
| ILCA-68M/BQ IN5 (SAL18135) | Rs 85,990 |
[source :-in.techradar]