CeraVe took an everyday skincare brand and turned it into an absurdist fever dream. Anchored by actor Michael Cera and directed by comedy duo Tim Heidecker and Eric Wareheim, the ad blurred the line between parody and promotion.
Deadpan, weird, and deliberately uncomfortable — it felt more like a late-night sketch than a beauty commercial. And that’s exactly why it worked. CeraVe became unforgettable overnight.
2. Dunkin’ – “Good Will Dunkin’”
Nostalgia met celebrity charm in Dunkin’s crowd-pleasing spot. Ben Affleck leaned into his well-known love of Dunkin’, joined by Matt LeBlanc for a playful, self-aware performance.
The ad tapped into pop culture memory while reinforcing brand loyalty — and audiences ate it up.
3. Paramount+ – “Sir Patrick Stewart Throws a Hail Arnold”
Paramount+ delivered cinematic chaos in the best way possible. Featuring Patrick Stewart in a dramatic-yet-absurd crossover moment, the ad balanced epic action with unexpected comedy.
It was bold, layered, and wildly entertaining — a streaming promo that felt like a blockbuster trailer.
4. State Farm – “Like a Good Neighbaa”
Insurance rarely feels fun — but State Farm flipped that narrative with help from Arnold Schwarzenegger.
Playing on its iconic slogan, the musical twist “Like a Good Neighbaa” combined catchy humor with star power. The result? A campaign that refreshed a familiar tagline without losing its brand identity.
5. BMW – “Talking Like Walken”
BMW leaned into personality by celebrating the unmistakable cadence of Christopher Walken.
The humor was subtle but sharp, pairing imitation and charm with BMW’s sleek, performance-driven image. It was playful without compromising sophistication — a tough balance done right.
6. Bosch – “The More You Bosch”
Bosch turned clever wordplay into brand memorability. “The More You Bosch” transformed practical home appliances into something surprisingly engaging.
It proved that even technical products can shine on advertising’s biggest stage — if the creativity is strong enough.
7. Pringles – “Pringleleo”
Pringles revived its iconic mascot with theatrical flair. “Pringleleo” embraced absurdity, spectacle, and high-energy visuals.
The ad didn’t try to be subtle — and that boldness made it one of the most memorable snack campaigns in recent years.
8. OpenAI – “The Intelligence Age”
In a field dominated by humor, OpenAI took a different approach.
“The Intelligence Age” leaned into vision rather than punchlines, spotlighting innovation, human-machine collaboration, and the future of AI. It sparked conversation — not just applause — positioning AI as a cultural force, not just a technology.
9. Starbucks – “Hello Again”
Starbucks chose warmth over spectacle.
“Hello Again” focused on connection, familiarity, and everyday rituals. In the middle of flashy, celebrity-heavy spots, this emotional storytelling felt grounded — and deeply human.
10. Kia – “Perfect 10”
Kia delivered a sleek, aspirational showcase of design and performance.
“Perfect 10” paired high-energy visuals with refined storytelling, reinforcing Kia’s evolution as a forward-thinking automotive brand.
Final Take
From absurdist comedy to emotional storytelling and futuristic ambition, these ads prove that the Super Bowl remains advertising’s most powerful cultural platform.
They aren’t just commercials — they’re creative statements. They spark conversations long after the final whistle. And in many cases, they define how brands are remembered for years to come.
At Social Buzz, we spotlight the stories shaping branding and advertising. Stay with us for more insights from the world where creativity meets culture.
