Switzerland remains the epicenter of fine watchmaking—a place where precision, heritage, and thoughtful design come together. Home to legendary brands like Rolex, the country’s watch industry has weathered a turbulent stretch thanks to shifting tariffs that tightened exports for months at a time. Relief arrived when President Trump reduced those tariffs, giving Swiss watchmakers breathing room to recover.
Still, prices and availability can change quickly. According to the Federation of the Swiss Watch Industry, Swiss watch exports rose 3.3% in December compared with 2024. Tariffs have swung wildly—starting at 31%, climbing to 39% last August, then dropping to 15% in November. It’s been anything but predictable. With Valentine’s Day approaching and prices currently more favorable, this is a smart moment to shop. Below are some of the best Swiss watches for men that balance quality, style, and value.
Contents
1. Tissot PRX Powermatic 80
When Tissot released the PRX Powermatic 80 in 2021, it instantly caught attention. Even at a modest price point—especially with current discounts—it delivers far more than expected. This is the kind of watch that feels like an entry ticket into luxury without cutting corners. The clean, confident dial and integrated bracelet give it a presence that rivals far pricier pieces.
2. Furlan Marri Nero Sabbia
Furlan Marri has built a reputation by channeling vintage chronographs into refined modern dress watches. The Nero Sabbia showcases that philosophy beautifully. From the moment you open the box, the attention to detail stands out—engraved pushers, a finely finished caseback, and a thoughtful mix of brushed and polished surfaces. It’s understated, but deeply considered.
3. Furlan Marri Disco Volante
Named after the Italian phrase for “flying saucer,” the Disco Volante leans into Art Deco elegance from the early 20th century. Available in Havana, Celeste, and Verde colorways, it features a sector-style dial divided into four segments, with applied markers and a small seconds display at six o’clock. The contrast between matte and metallic finishes adds depth without overpowering the design.
4. Longines Conquest 41mm Automatic
Quiet confidence defines Longines. The Conquest line, first introduced in 1954, has evolved gracefully, and the 41mm automatic version keeps that legacy alive. Sporty yet refined, it transitions easily from casual wear to more formal settings, making it a versatile everyday companion.
5. Frederique Constant Classics Carrée Moonphase
Since 2003, Frederique Constant has revisited the Classics Carrée design, and the moonphase edition adds extra character. Rooted in Art Deco styling, it comes with either a silver-toned or navy blue dial, both enhanced by guilloché textures. Its slim profile makes it adaptable—and even shareable—while still feeling distinctly elegant.
6. Oris Aquis Date Automatic (Black Dial)
Rather than reinventing its flagship diver, Oris has refined it. The updated Aquis Date feels sharper, more ergonomic, and more polished overall. Subtle design tweaks elevate comfort and quality, proving that small changes can make a noticeable difference.
7. BVLGARI Aluminium
If you’re drawn to bold design, BVLGARI offers a compelling blend of Italian flair and Swiss engineering. First launched in 1998, the Aluminium line broke convention with its aluminum-and-rubber construction. The modern version improves on the original with a stronger alloy, reshaped lugs, an automatic movement, and upgraded materials—while keeping its unmistakably sporty attitude.
Before You Decide
Swiss watches offer a rare mix of tradition, craftsmanship, and enduring style. Whether you’re leaning toward an accessible icon like the Tissot PRX, a vintage-inspired Furlan Marri, or a bold statement like the BVLGARI Aluminium, each of these pieces brings something distinct to the wrist.
Despite ongoing shifts in tariffs and pricing, these watches continue to hold their value—both aesthetically and emotionally. No matter your budget or taste, this Valentine’s season is an excellent time to explore the best Swiss watches for men and find a gift that truly lasts.