The National Restaurant Association conducted research that revealed 95% of consumers believe that the most important element to look at is service when it comes to selecting a restaurant to dine in.
Furthermore, four out of five consumers believe that restaurants increased their service delivery through the use of technology. If you put the two together, you have an excellent recipe for success in your restaurant, but how does software improve service delivery?
Make the ordering process easier and faster.
A POS for restaurant is used to transmit a customer’s order straight to the kitchen where the orders are displayed accurately on the screen and printed immediately for record keeping.
The software not only makes the ordering process efficient, but it also minimizes errors significantly, ensuring that the right information is transmitted to the kitchen.
To make the ordering process more mobile and efficient, you can go further and equip your waiters with a mobile point of sale system. The mPos will provide immediate confidence to your waiters, to easily push through orders without delays, as they serve your guests fast.
Provide accurate and real-time information on the restaurant menu.
If you install an integrated management system, you can set up a list of all your meals in the system, and retrieve them when a customer requests some information about an item. The POS system will help you in getting all the information from the integrated management system. The system will always provide up to date information on the availability of items.
For instance, in case you are out of a particular meal, your POS for restaurants system will indicate it when you try to place a customer’s request. This system will ensure that you speed up service delivery and even make your servers more confident in answering customer questions on the go.
For example, your waiters will be able to answer the following questions from customers:
- What is today’s special?
- Do you have lactose-free omelets?
- Do you still serve sushi at this time?
When these questions are asked, your wait staff answers them directly, without wasting time walking into the kitchen to ask the chef.
To provide a more inclusive service to your guests, you can also include nutritional information in your software, and when waiters are asked about the number of calories or the nutritional content of a meal, they can easily respond without hesitation.
Create a website that is practical and useful.
Branding is by far the most important aspect of gaining and retaining customers because it ensures that your customers think about your restaurant when they’re hungry. When you create a poor website that has grainy graphics and shallow content, you may lose a lot of prospective customers before you even notice it.
A customer should find it easy to locate information on your website, it should not be a cumbersome process. Also, ensure that the website is easily accessible and mobile responsive in all kinds of tech gadgets, because many users access their information on mobiles and tablets.
Your website and social media profiles should be created with two aims in mind:
- To provide practical information about your services.
- To showcase your brand to the public.
There are many tech innovations coming up for the restaurant business. As a restaurant owner, your job is to research and plan methods to continually provide excellent service to your guests. It’s important to always remember that a happy customer is one who leaves the restaurant filling satisfied and happy with your services.